Mínimamente is an online store dedicated to skincare and home care, committed to zero-waste, sustainability, and respect for the environment. It was born with the intention of promoting a minimalist and conscious lifestyle, offering natural, organic, and waste-free products. Its mission is to encourage the production, consumption, and use of products that care for both the skin and the planet, inspiring more people to adopt sustainable practices and reduce the use of disposable items. Through responsible alternatives, it seeks to revive the mindful consumption mindset that existed before the “throwaway” culture.
The name “Mínimamente” merges two key concepts: “mínima” (minimal) and “mente” (mind), reflecting the core values of the movement. On one hand, it emphasizes minimalism, the idea of living with less; and on the other, it encourages thinking more consciously and sustainably. This thoughtful combination perfectly aligns with the store’s mission to promote mindful consumption and a more environmentally responsible lifestyle.
The design of this project reflects these values, stripping away unnecessary embellishments to capture the essence of a minimalist lifestyle. The color green symbolizes respect for the environment, a commitment to sustainability, and a conscious way of life. It represents a connection to nature, evoking freshness and balance, and reinforces the message of ecological responsibility embedded in the project.
The project’s name, its minimalist approach, combined with the symbolism of the green color, creates a design that is not only visually simple and elegant but also invites reflection on respect for our surroundings and the importance of adopting more sustainable practices.
