We had the opportunity to collaborate with Pleasant Dreams in the development of their new online shop.
Pleasant Dreams, founded by Sofie Lee Johansson in Sweden, is a small, highly independent business that works outside of the regular fashion cycles and it was developed as a result of passion for fit and denim. The design vision is urban rockers from the 60’s-70’s with an air of 90’s androgyny.
The result is a sleek, user-friendly website with a minimalist design that effortlessly aligns with the brand’s identity and style, elevating it without stealing the spotlight. The organic, natural feel of the design aligns seamlessly with the brand’s sustainable values, offering a clean, cohesive experience that reflects this eco-friendly jeans brand.
Photos by Anders Bergstedt. Art direction and logo design by Sofie Lee Johansson.
